- ACR (Automated Content Recognition)
- AdBlock
- Addressable TV
- Ad Exchange
- Ad Exchange
- Ad Inventory
- Ad Inventory
- Ad Network
- Ad Refresh
- Ad Server
- Ads.txt
- Ad Tag
- Ad Tag
- Ad Tech
- Ad Verification
- Advertiser
- Agency Trading Desk (ATD)
- AMP Ads
- Attribution
- Audience Extension
- Banner Ads
- Bid Request
- Bid Response
- Blacklist
- Bot Traffic
- Brand Safety
- Bumper Ads
- Consent Management
- Consent Management Platform (CMP)
- Conversion
- Cookie Sync/Matching:
- Core Web Vitals
- Cost per Action (CPA)
- CPC (Cost Per Click)
- CPM (Cost Per Mille)
- CPV (Cost Per View)
- Creative Optimization
- Cross-Device Tracking
- CTV (Connected TV)
- DMP (Data Management Platform)
- DOOH (Digital Out-of-Home)
- DSP (Demand-Side Platform)
- Dynamic Ad Insertion (DAI)
- eCPM (Effective CPM):
- Engagement rate
- Fill Rate
- First-Party Data:
- Footfall Attribution
- Frequency Capping
- Geo-Targeting
- Google AdX
- Google MCM (Multiple Customer Management)
- Google Open Bidding
- Gross Rating Point (GRP)
- Header Bidding
- Household-Level Targeting
- Impression
- Incremental Reach
- Interactive Ad Units
- Interactive Advertising Bureau (IAB)
- Interstitial Ad
- Invalid Traffic (IVT)
- Inventory management
- JSON (JavaScript Object Notation)
- Key Performance Indicator (KPI)
- Load Time
- Lookalike Audience
- Measurement Partner
- Media Buying
- Multiscreen Advertising
- Native Advertising
- Network
- OOH (Out-of-Home)
- OpenRTB (Open Real-Time Bidding)
- OTT (Over-the-Top)
- Page Revenue per Mille (RPM)
- Pixel
- Post-Roll
- Pre-Roll
- Private Marketplace (PMP)
- Programmatic Advertising
- Programmatic Direct/Guaranteed
- Programmatic Mediation
- Publisher
- Quality Score
- Reach
- Real-Time Bidding (RTB)
- Remnant Inventory
- Retargeting
- Return On Advertising Spend (ROAS)
- Screen Zoning
- Server-Side Header Bidding (S2S)
- SSP (Supply-Side Platform)
- Targeted Advertising
- Third-Party Data
- Unique Reach
- User Acquisition (UA)
- User-Level Data
- VAST (Video Ad Serving Template)
- Video Completion Rate
- Viewability
- Watch Time
- Whitelist
- Win Rate
- XML (Extensible Markup Language)
- Yield Optimization
- Zero-Party Data