A pricing model where advertisers pay for a specific action taken by a user, such as a sale or sign-up, rather than for impressions or clicks.
« Back to Glossary IndexCost per Action (CPA)
« Back to Glossary Index
A pricing model where advertisers pay for a specific action taken by a user, such as a sale or sign-up, rather than for impressions or clicks.
« Back to Glossary Index